Manager, Brand Assets & Activation

Job Code: 5022

1. Job Purpose

To achieve business goals and brand saliency by championing activation of brand assets for national roll out in line with the overall brand strategy
To ensure efficient , effective and seamless execution of brand assets end to end for pan Nigeria exposure
Develop, manage, activate and leverage brand properties, ambassadors, representations.
To lead the cross functional team to build and maintain the channel universe database

2. Key Accountabilities

Expected End Results (“WHAT”)

Supporting Activities
(“HOW”)
1. Project Management

Project Manage, activate and execute all brand assets, properties s and Sponsorships to drive business goals
Articulate and enable regional execution and roll-out of agreed platforms and strategies to achieve uniformity
Co-ordinate all outlined projects with the Local HQ & regional team for timely execution
Monitor and evaluate the implementation of brand assets & properties pan Nigeria
Manage all cross-functional stakeholders and project teams to implementation

2. Merchandising Execution

Training of team on merchandising standards
Guide and support regional and Zonal teams on building and sustaining superior relationships with Local Council Authorities
Project manage the execution of strategic merchandising/visibility initiatives pan Nigeria
Develop innovative ways of ensuring the brand is visible at POS and in market
Ensure Top of Mind Awareness (TOMA) target is achieved within given timelines.
Custodian for ROI for all visibility projects.

3. Sponsorships & Experiential Execution

Identify any leveraging suitable sponsorships opportunities for national roll out to help project brand visibility / generate ROI
Seek and own on brand sponsorship opportunities along the strategic platforms of football and music

4. Product Launch Execution

Support the team to design appropriate launch plans for all new products at the national level ensuring speed and reach to the regions

3. Dimension

Pos Visibility
Branding Presence

ROI Sponsorships & Events
TOMA
Brand Affinity

4. Skills & Knowledge

Educational Qualifications & Functional / Technical Skills

Bachelors in Marketing, business management, or recognized university degree
Masters in Business Administration or management will be an advantage
Project Management qualification will be an advantage
Understanding of the rudiments of brand management and execution
Use of media, events and sponsorships, channel branding and activation. Good interpersonal and relationship building skills

Relevant Experience (Type of experience and minimum number of years)

Minimum of 10 years working experience in Brand/Trade Marketing
Local market knowledge and experience will be a key requirement

Other requirements (Behavioural etc.)

Achieving Business Success
Delighting the customers
Displaying Entrepreneurial Spirit

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