Primary Objective of the Role:
- To drive the sales of company’s product and services.
- To support the organisation’s marketing activities and campaigns.
- To contribute to the process of adding value to the business.
- To strive towards targets achievement.
Key Areas of Responsibilities:
- Sales and Marketing
- Product Awareness/Promotion
- Customer Relationship
Duties and Responsibilities:
Sales and Marketing
- Support the Head of Marketing in the planning and implementation of marketing strategies.
- Contribute to the achievement of the department’s goals and target.
- Organise and attend marketing activities, exhibitions or PR events to raise brand awareness.
- Support the marketing manager in overseeing the department’s operations
- Support the planning and attend marketing activities or PR events to raise brand awareness.
- Contribute to the planning of advertising and promotional campaigns for products or services on a variety of media i.e. social, print etc.
- Prepare content for the publication of marketing material and distribute to the target market.
Product Awareness/Promotion
- Participate in marketing company’s products to potential customers
- Contribute to the promotion of the company’s products and services such as Cryptocurrency, Swissgolden and Binary Options Trading to enhance product awareness.
- Follow up on the opening of new client accounts and process necessary documentations
- Maintain detailed knowledge of the company’s product and services.
Customer Relationship
- Provide assistance to customers through face to face contact, live chat, telephone or email correspondence.
- Adequately handle clients’ complaints and provide resolutions.
- Work with the Customer Service Team to ensure the Know Your Customers (KYC) procedures are adhered to.
- Provide assistance to customers through face to face contact, live chat, telephone or email correspondence.
- Build and foster a sustainable customer relationship with new and existing clients to enhance customer retention.
- Discuss assigned client’s account with them, answer questions or arrange meetings as necessary.
- Attend to and provide answers to customers on investment options enquiries and queries through face to face contact, email or phone.
- Follow up on client requests such as payments, withdrawals, status, documentations.
- Access customers’ details on the system to provide requested information.
- Perform other duties as assigned from time to time.
Key Performance Indicators:
- Individual target achievement.
- Increase in sales revenue growth
- Number of positive leads
- Return on investment on marketing cost – advertisement, promotions, running cost.
- Rate of customer withdrawal or termination of investment.
- Cost per customer acquisition
- Prompt response time to client request
- Professional detailing of products and services to satisfy the customer.
Requirements
Educational Qualifications:
- Bachelor’s Degree in Marketing, Management, Business Administration, Arts, Finance or other relevant fields of study.
Relevant Experience:
- A minimum of 2 – 4 years relevant experience in a marketing or sales role. Previous experience in a financial or investment institution is an added advantage.
Professional Qualifications:
- Professional Certification in Marketing, Management, Administration, NIMN or any equivalent certification.
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