Manage all social media accounts, including, but not limited to, Facebook, Instagram, Twitter, and Pinterest.
Shape how we frame, package, and distribute content (written, photo, video) to maximize visibility, increase referrals, drive engagement and audience growth.
Work closely with editorial and marketing teams to package content, interpret data, share insights, and inform content development.
Encourage and facilitate audience conversations on social channels.
Institute social listening processes to inform content strategy.
Maintain relationships with social influencers, publishers, and platforms to extend our audience reach.
Keep up to date with social trends and strategy; recommend changes, optimizations, and share learnings across all teams.
Monitor the news cycle to ensure our social channels are consistently up to date and relevant. Provide creative social support for events
-Â Social Media Specialist ( [email protected] )
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