The British Council is the UK’s international organisation for cultural relations and educational opportunities. We create friendly knowledge and understanding between the people of the UK and other countries. We do this by making a positive contribution to the UK and the countries we work with – changing lives by creating opportunities, building connections and engendering trust.
We work with over 100 countries across the world in the fields of arts and culture, English language, education and civil society. Each year we reach over 20 million people face-to-face and more than 500 million people online, via broadcasts and publications. Founded in 1934, we are a UK charity governed by Royal Charter and a UK public body.
THE OPPORTUNITY
The British Council works with myriad partners and stakeholders world-wide in a huge variety of environments, consortia and funding arrangements. Striking the balance between promoting consistency, ensuring visibility, but accommodating the wants and needs of stakeholders, funders and customers is a major challenge and opportunity for the British Council. A flexible but proactive approach to brand is crucial to accommodating this and the development of the brand is critical in driving awareness, understanding and sentiment and delivering to our corporate strategy.
The Brand Development Manager leads brand development for the organisation by identifying, designing and delivering brand projects which support the strategy of the British Council. The post-holder will work with colleagues across the globe to develop and deliver brand projects to ensure the British Council brand is consistent, clear and inspiring for everyone who engages with us.
Main responsibilities include:
• Lead, design and deliver programmes to support and address brand issues within SBUs (Strategic Business Units) and regions.
• Review brand audits to identify and propose opportunities to deliver focused solutions (e.g. around positioning development, visual identity, messaging, tone of voice) that improve performance against established brand standards.
• Provide advice, expertise and constructive challenge to SBU product development teams to integrate corporate brand principles into new products and intervene where necessary to develop propositions, names and messaging frameworks to support the launch of new products.
• Provide input and insight from across the business to support the corporate brand team to develop creative, guidelines, tools and brand programmes.
• Lead the British Council brand tracking and perception research programme ensuring the insight is delivered and communicated to the organisation and constructed into actionable outputs for all stakeholders.
• Build and maintain positive stakeholder relationships with teams at an SBU and regional level to ensure that all brand development activity can be delivered on time and to budget.
ABOUT YOU
Candidates must have demonstrable experience and/or knowledge of:
• Designing and delivering large-scale brand improvement projects.
• Working effectively across functions/hierarchies to provide effective support and guidance on brand compliance
• Strong stakeholder management skills and ability to work at all levels of the organisation
• Excellent project management skills to design and lead brand change programmes
For further information, please see the documents below.
Role Profile.pdf
BC Behaviours.pdf
OUR EQUALITY COMMITMENT
Valuing diversity is essential to the British Council’s work. We aim to abide by and promote equality legislation by following the letter and the spirit of it to try and avoid unjustified discrimination, recognising discrimination as a barrier to equality of opportunity, inclusion and human rights. All staff members worldwide are required to ensure their behaviour is consistent with our policies.
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APPLY NOW
Closing date: 26th February 2017 at 23:59 UK Time. Candidates must have right to work in the UK.
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