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Mission
To be Africa’s trusted high quality talent providers, creating value-added partnership
Job Title:Marketing Development Manager
Our client is an ICT and Infrastructure solution provider across West Africa, specialising in deployment of ICT/Infrastructure solutions for variety of clients in the Financial, Telco, Energy and Industrial sectors.
Job Summary
This role is responsible for developing market segments for the organisation as well as promoting products and services to potential and existing customers. Also, responsible for the development and delivery of the market strategy and company’s products and services to ensure they provide a solid value proposition for targeted customers. In addition, help in defining market led products and services and the subsequent delivery of such product through the team.
Duties:
- Market Development
- Identification, mapping and engagement of uncontested market space;
- Capturing new demand outside of the company Traditional Business Lines;
- Working closely with a cross functional teams from other Business to define the market led products and services and deliver the resultant strategy;
- Provide leadership for Outside-in Market Strategy Development
- Provide strategic market insights for product value innovation;
- Establish, develop and maintain effective working relationships with external customers and all work colleagues to ensure an integrated contribution to the company’s aims and objectives
- Demonstrate an aptitude for working collaboratively , hosting multi-disciplinary workshops and developing ideas in an innovation environment
- Attend trade shows and conferences to support launches and gather competitive information as required
- Product Development
- Definition of the New product and business models- Market Fit
- Drive strategy for new products-to-market.
- Externally focused to ensure the market place is understood and that the products, services and initiatives are positioned correctly to deliver success
- Have a working knowledge ( or willingness to learn) Digital Product Design and the commercialization of R&D
- Manage the products and services budget and work closely with Finance and Operations to ensure products and services deliver a clear ROI
- Be the single point of contact for project managers, customer engagement manager, domain experts, business development teams and marketing for matters relating to the products and services internally.
- A knowledge or willingness to learn the emerging innovative applications of IT and Internet of things across several sector
- Work closely with suppliers to develop market focused products and services under-pinned by solid business cases
- Understand customer needs to ensure products and services meet those needs and engage intimately with customers on an ongoing basis
- Work closely with project management team to ensure that products and services related projects are on schedule and aligned with customer needs.
- Anticipate problems and implement systems to avoid them.
- Be able to lead through competence and command of the subject matter and be happy to present to large audiences on matters of the products and services.
- Undertake any other duties as may reasonably be required in line with the level of responsibility of the post and in order to meet the changing needs of the Company.
- Team Building and Performance Management
- Provide direction and support to members of the extended team
- Develop and report key performance indicators for the unit to the Director, Emerging Business Unit;
- Monitor staff performances and encourage development within the team;
- Promote a climate of accountability, openness, collaboration and innovation.
Min Required Experience:
Min Qualification:
Bachelor’s Degree/HND
Requirements:
- First degree in any of the following; Economics, Business Administration, Marketing, Information Systems, and Business Studies
- MBA is an added advantage
- Professional certification is an added advantage
- 8+ years’ experience in a similar role with at least 3 years in a leadership role
- Must be is passionate about creating new digital/IT solutions, and driving market engagement strategies within targeted sectors in order to grow the uptake of innovative IT products and services
- Knowledge of Market and Product Development preferably from the IT sector
- Strategy Formulation and implementation
- Good negotiation Skills
- Proposal development and presentation skills
How to Apply:
Interested and qualified applicants are to CLICK HERE to apply online