GBLCAREERS

Etisalat Nigeria,an innovative and caring network and  one of the leading telecommunication company operating in the country is currently recruiting for the position of:

Job Title Analyst.Data & Business Segment Support

Location Lagos,NG

Job Summary
The analyst will provide support in the areas of analytics and campaign management to data, business and other segments key to driving revenue optimization objectives of the consumer segment through analytics-driven marketing campaigns and offer development.

Principal Functions
Assist in the development and management of marketing campaigns that will drive the performance of products and services.
Support the execution and operationalize marketing strategies as required by Data/Business and other segment managers in order to support marketing and sales plans.
Assist in utilising various Customer Value Management analytical tools to develop and implement revenue generating campaigns aimed at addressing decline in various product baskets.
Support the creation and manage balanced scorecards that will show the relative success and performance of campaigns.
Support the implementation of ideas that will motivate campaign response using feedback from previous campaign results, model optimal offer strategies, reach and frequency trends, retention curves, customer value, and other insights gleaned from mining the marketing database.
Analyse and present reports on results of campaigns and other customer value management activities to ensure continuous improvement.
Support the analysis the effectiveness of campaign programs through the interpretation of results and ROI for marketing and sales programs.
Work cohesively with Data/Business and other segment managers to develop, execute, review and optimize product & service development and customer programs that align with marketing strategy.
Performs any other duties as may be assigned by the Manager Consumer Insight and Analytics.

Educational Requirements

First degree from a recognised University

Experience,Skills & Competencies

One year post NYSC work experience.
Products and Service Knowledge
Brand Management
Communication
Problem Solving
Passion for Excellence
Integrity
Empowering people
Growing people
Team work
Customer Focus

APPLY NOW