To significantly increase sales and boost the growth of the Teaching Centre and Exams businesses, building a highly performing sales team observing British Council Key Performance Indicators (KPIs). Sales strategies will include professionally handling enquiries and registrations for English courses and exams with the purpose of achieving the targets set out by management. To contribute to marketing campaigns to increase enquiries to the Teaching Centre. To ensure that the wider Sales and Customer Service team delivers a high quality and efficient integrated customer service experience meeting all British Council KPIs.
Context and Environment:
This post leads the Business Support Services team in British Council Tanzania. The post requires a good understanding of sales, the market and what constitutes a good team.
Accountabilities, Responsibilities and main duties
The postholder will be accountable to the Academic Manager and to the Centre Management Team more widely for the successful implementation of agreed Sales and Marketing plans within the British Council Tanzania Directorate.
The post holder will be responsible for leading and managing the sales team within the British Council English and Exams business units of the Tanzania directorate.
Specific duties will include:
Sales Development:
– Develop sales strategies, plans and processes in line with country and regional plans to meet and exceed sales targets
– Contribute to Teaching Centre and Exams marketing and promotional campaigns to raise brand awareness and generate enquiries.
– Link a clear understanding of customer needs / preferences to sales with Teaching Centre’s product line.
Monitoring and Evaluating Sales
– Monitor and evaluate individual sales performance to ensure that the staff meet and exceed their sales targets
– Prepare sales performance reports meeting British Council KPIs for management to review.
Managing the Sales Team effectively.
– Ensure individuals meet all KPIs as set out by the British Council and follow administrative procedures and policies in place
– Ensure that the sales team is adequately staffed with regular reviews and forecasts
– Oversee recruitment of the team
– To handle complaints generated by the sales team and to resolve issues balancing customers’ needs and the British Council’s benefits
Manage People Effectively
– Line manage at least two members of the Sales and Customer Service team as per British Council guidelines Provide regular training to the Sales and Customer Service team to ensure staff have the necessary skills and knowledge to achieve and exceed targets in a professional manner.
– Identify training needs for the Sales and Customer Service team in conjunction with Teaching Centre and Exams.
Key relationships: (include internal and external)
External : Parents , Heads of Training, Business leads
Internal : Sales & Customer Service team, Teaching Centre & Examinations Business Managers, Business Support Team, Marketing, BSS, Finance, IT
Other important features or requirements of the job
Operational work may require occasional work outside conditioned hours, for example in the evenings or at weekends. Time off in Lieu (TOIL) should be agreed with the line manager in advance to maintain an adequate work-life balance. Postholder may be required to travel abroad on British Council business and should therefore hold valid travel documents.
BC Behaviours.pdf
BC Skills.pdf