SABMiller is a global leader in the beer and soft drinks business, bringing refreshment and sociability to millions of people all over the world who enjoy our drinks, and we do business in a way that improves livelihoods and builds communities.
We are passionate about brewing and have a long tradition of craftsmanship in making superb beer from high quality natural ingredients.
Job description
An opportunity exists for a qualified Brand Manager to join Nigeria’s most dynamic beer company. This role provides brand and commercial leadership for the relevant brand, ensuring alignment with relevant market strategy and/or alignment with regional/global brand strategies and integration with other key functions in the relevant market.
DUTIES AND RESPONSIBILITIES:
- Develop and implement integrated marketing and brand plans, integrating relevant insights and ensuring buy-in/support and commitment to the plans across the relevant market.
- Ensure alignment for brand with market/regional priorities
- Manage the budget for the brand within plan periods to deliver business goals.
- Manage multiple internal and external stakeholders (including agencies) effectively, exerting influence where necessary to promote brand success.
Requirements:
QUALIFICATIONS / EXPERIENCE & SKILLS REQUIRED:
- Bachelors’ Degree (or its equivalent) in a commercial field.
- 5 years’ experience in FMCG or Beer market environment in the Marketing field
- Sound theoretical and practical knowledge of the marketing mix for FMCG
- Practical experience managing a brand through 2 – 3 business cycles
- Above average computer literacy and ability to manipulate data
- Good communication skills
- Presentation skills
KEY COMPETENCIES AND ATTRIBUTES:
- Applying insights with rigour
- Brand positioning and creative platform
- Integrated activity planning
- Tracking, analysis and renovation
- Activation and execution
- Ability to take a broad business perspective
- Managing complexity
- Winning attitude and good interpersonal skill
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