Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable and quality mobile services to Nigerians, giving them the freedom to communicate, rise above their daily challenges and drive economic and social development. The company made history on August 5, 2001 by becoming the first telecoms operator to launch commercial GSM services in Nigeria and has scored a series of many “firsts” in the highly competitive Nigerian telecommunications market including the first to introduce toll-free 24-hour customer care; first to launch service in all the six geo-political zones in the country; first to introduce affordable recharge denominations; first to introduce monthly free SMS and first to introduce monthly airtime bonus. A truly innovative company, Airtel has showed resilience, charting new paths in meeting the demands and needs of its esteemed stakeholders and enhancing distribution as well as providing affordable services to empower more nigerians. In Nigeria, Airtel is working tirelessly to live up to an ambitious vision of being the most loved brand in the daily lives of Nigerians as it offers a superior brand experience and a portfolio of innovative products & services ranging from exciting voice solutions to inventive data packages and mobile broadband.
Job description
Achievement of Product lines Revenue Growth and Profitability Target
- End-to-end management of existing Enterprise GSM (Voice, Data, SMS) and VAS value propositions to meet targets for profitability, revenue growth and REC base growth
- Own the development of competitively priced value proposition and packages which generates agreed margins for products and services.
Business Analytics, Customer Insight Analytics, Usage and Retention Target Achievement
- Accountability for regular tracking of usage (voice, data, sms and VAS) and REC with insights on key contributors to growth or decline across as many dimensions as possible (segment wise, plan wise, account wise, age wise, usage leg wise)
- Develop standardize KPIs which will be tracked on a regular basis
- Regular tracking of REC Churn, REG Churn with insights on key contributors, across as many dimensions as possible (segment wise, plan wise, account wise, age wise, usage leg wise) –
- Analysis of Gross to Rec behavior of the base and insight on early decay
- Ownership of the roadmap of initiatives to grow usage and revenue
- Execution of revenue simulation initiatives
- Lead strategy, plan and execution of same for inactivity management
- Lead strategy, plan and execution of same for churn and loyalty management
- Analyze the daily, weekly and monthly reports on product portfolio performance, region wise and at pan OPCO level to understand the trend of customer demands and acceptability inclination
Product Pricing & Package implementation
- Pricing Design and Strategy – Create price designs, including development of price strategies, structures, models and tools, for products, customer segments and customer bids.
- Conduct sensitivity analysis for deviation from standard pricing for all tariffs and packages
- Work with relevant teams in IT and networks to develop bespoke packages for corporate customers
- Lead all pricing and tariff approvals
- Assist and advise stakeholders in making informed and effective business decision on product pricing
- Analyze competitor price offerings in order to enhance the Airtel Business value positioning
- Identify, develop and maximize right pricing methodology to meet business objectives
Market and Customer insight
- Conduct Market research and leverage same to get insights into consumer behavior and preferences and drive future programs and promotions for GSM (Voice, Data, SMS) and VAS product portfolio
- Effectively liaise with Marketing in analyzing competitor’s activities as well as relevant market development and proposing pre-emptive counter measures
Cross Functional Engagement and Support
- Act as the Single Point of Contact for all GSM (Voice, Data, SMS) and VAS related engagement across stakeholder departments in head office
Trade and Sales team information dissemination and Training
- Carry out regular product training needs analysis
- Coordinate content development and delivery of skill enhancement programs to enhance product knowledge of customer facing teams
Relevant Experience
- 8+ years of varied experience in Sales & Marketing with at least 4 years at middle management level handling independent businesses.
- An in-depth knowledge of enterprise systems is highly desirable
- Relevant experience in Telecom industry is desirable
Vacancy closes 16th May 2016
Desired Skills and Experience
Pricing, Product Management, Business Analysis and Planning, Presentation, Business Case Development, Data Analysis and decision support,
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