For 124 years, Philips has been a leader in building and shaping markets with our meaningful innovations. We have always been guided by our passion to improve people’s lives – true to our vision of making the world healthier and more sustainable through innovation.
In 2014 we announced the next phase of our Accelerate! transformation, moving from a holding company structured around multiple divisions to two stand-alone operating companies – in HealthTech and Lighting Solutions – with the ambition of capturing growth and creating value, both leveraging the trusted Philips brand.
About Philips Africa:
Philips Africa HealthTech covers the continent in 5 Key Districts across multiple countries in Africa. Philips Africa HQ is in Johannesburg, South Africa with the other districts including Egypt, Kenya, Morocco, Ghana/Nigeria.
Why choose Philips:
Bring innovations that matter to Market. Exercise your entrepreneurial spirit!
If you share our passion for improving people’s lives, a marketing position at Philips may be just what you’re looking for. As a marketer at Philips, you’ll be free to exercise your entrepreneurial spirit. You’ll use in-depth customer insights, combined with detailed market research, to develop and market innovative products that have a positive impact on people’s lives.
It’s all about the customer journey!
The DNA of all Philips marketing is the customer journey. By understanding the offline and online interactions involved with a particular product or category, we keep our fingers on the pulse of what customers want in terms of new experiences, products and services.
Global campaigns, local implementation!
Marketing at Philips is as decentralized as possible. The business groups create global campaigns that local marketers can adapt for customer acquisition and retention. These global campaigns include digital capabilities so you can bring the campaign to life locally.
Job description
Job Title:
Marketing Specialist Personal Health – Role to be based in Lagos, Nigeria
Reports to: Marketing Manager Personal Health West Africa (based in Ghana)
Objectives:
Responsible for local activation and Execution of marketing strategies and campaigns across (ATL, BTL, and PR) and develop detailed marketing plan for promotional activities and trade marketing for Philips Personal Health.
In-depth understanding of consumer and shopper insight to identify key promotional windows based on target consumers, and also manage advertising, promotion with internal and external PR team.
Business Objectives
- Maximize budget to achieve expected goals for the year
- Increase brand awareness through social media campaign and other media platform.
- Increase share of wallet for Philips personal health with tactical campaign and promotion
- Execution of activation across high foot mall to create top of the mind awareness.
Key Areas of Responsibility:
- Develop detailed marketing plan for promotional activities and trade marketing
- Develop an annual media plan with respective agencies.
- Identify key target consumer and recommends promotion campaign and frequency guidelines.
- Plan a tactic planogram with the merchandising team to meet the shopper requirement.
- Maintain good communication with internal and external PR for Philips person health.
Performance Metric:
- Trade/Retailer conferences per year
- Trade marketing activity per quarter
- Annual marketing plan and execution of marketing campaigns
- Create process of monitoring media agency and procurement coordination.
Desired Skills and Experience
Skills/Education
- Strong oral and written communications skills
- 4 to 7 years’ Experience
- Able to develop and maintain effective working relationships in a local and international team
- Capacity to work independently and demonstrate high initiative
- Experience in Matrix organisation (would be advantageous)
- Budget management skills
- Trade Marketing Experience
- Excellent communication and inter-personal skills.
- Beside native language, fluent in English
- Bachelor or Master’s Degree in the direction of:
- Communications
- Marketing/Public Relations
- Commercial economy
- (International) Business Management
Our Offer:
At Philips, we are driven by our mission to improve the lives of 3 billion people per year by 2025, and every day we move closer to achieving our goal by creating cutting-edge solutions that lead to confident diagnosis, improved care, and increased quality of life for patients. Thanks to our employees who share our passion for improving lives, we are at the forefront of the Healthcare industry. We enable our employees to create a legacy in life through their work and support their development through people-centric learning, total rewards and personalized development planning programmes.
APPLY NOW