IROKO is Africa’s leading entertainment technology company. Launched in 2010, by Jason Njoku and Bastian Gotter, it is one of the most talked about African internet start-ups, thanks to its flagship Nollywood movie platform iROKOtv. Head quartered in Lagos, Nigeria, the company has pioneered Video-On-Demand for Nollywood content (Nigerian movies) and has aggregated the world’s largest online catalogue of African content, totalling 10,000+ hours.
The company is also a leading global distributor of Nollywood content and works with international brands as diverse as British Airways to Nollywood TV, Tigo and The Africa Channel, to provide the highest quality movies for audiences around the world. In 2015, iROKO pivoted into the Linear TV market and has launched two channels – iROKO Play and iROKO Plus, on leading network, StarTimes.
iROKO is VC-backed by Tiger global, Kinnevik and RISE Capital and Canal+ and has raised $35Mn in funding since 2010. One of the most talked about and widely-covered African tech start-ups, iROKO has been featured in international press including the BBC, Financial Times, The Economist, Pando Daily, Tech Crunch, Forbes, Variety, Mashable, Le Monde and many more.
Job description
POSITION SUMMARY:
The single largest budget at Iroko is content. We are looking for someone to deliver high
quality strategic advice and creative content solutions to our content acquisitions and production teams.
Working in content strategy you will be helping individual business groups at Iroko solve some of their most
critical financial and strategic challenges. We’re looking for candidates who will thrive in a dynamic
environment where multitasking and time management skills are essential.
KEY RESPONSIBILITIES:
Analyse on platform data to guide content acquisition team
Analyse search / traffic / hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
Analyse 3rd party data (AR data, Social Media etc) to help identify and qualify great content.
Create acquisitions models for different Iroko business groups (linear channels, irokotv, inflight,
programme licensing, digital etc)
Optimise cost per content and licensing frameworks to ensure
liaise with content acquisition teams to understand requirements and optimise buying patterns
Continuously measure ROI on different content groups (movie vs tv series) / genres (family vs drama vs
comedy etc) / platforms (irokotv / iroko global)
Track and report content performance
Calculate ROI on content acquisition funnel
Calculate and future model ROI on in house productions
Analyse search / traffic / hours delivered data to help identify paid user trends
Analyse inbound tracking data to understand content conversion funnel.
IDEAL CANDIDATE:
Proven content selling experience.
Experience of selling to broadcasters and/or digital platforms.
Dynamic and energetic approach to work.
An appreciation of Nollywood or African-produced content an advantage.
Able to work in a fast paced work environment, and unsupervised.
Effective written and oral communication skills, proven analytical skills and Microsoft Office Suite.
Ability to work independently or as part of a team with minimal supervision, creative flexible and
ability to prioritize in stressful environment.
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