Berger Paints Nigeria Plc – Founded on the 9th Day of January, 1969, Berger Paints Nigeria Plc is a leader in the manufacturing, development, distribution and sale of paints and coatings to professional, Industrial, commercial and retail customers in Nigeria. We operate in 5 business segements; Decorative, Industrial coatings, Marine and Protecton coatings, Automotive/Vehicle refinishes and Wood Preservers and finishes. Our portfolio includes well known brands such as Luxol,Texcote and Superstar.
Marketing Manager
Overall Purpose of Job
To develop, establish and maintain marketing strategies:
Description of Main Activities and Tasks
- Monitors and analyzing market trends
- Studies competitors’ products and services
- Explores ways of improving existing products and services, to increase profitability
- Identifies target markets and developing strategies to communicate with them
- Prepares and manages marketing plans and budgets
- Manages the production of promotional material
- Liaises with other internal departments such as sales and distribution
- Produces reports to monitor results and presents findings and suggestions to company directors or other senior managers
- Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures.
- Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews;
- Determines annual and gross-profit plans by forecasting and developing annual sales quotas for regions; projecting expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
- Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
- Identifies marketing opportunities by identifying consumer requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing targeted market share.
- Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
- Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
- Provides information by collecting, analyzing, and summarizing data and trends.
- Protects organization’s value by keeping information confidential.
- Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
- Accomplishes marketing and organization mission by completing related results as needed.
Job Requirements
Required Experience: 7-10 year(s)
Requirements
- The requirement is for a marketing professional with a minimum of 8-10 years experience in the marketing of industrial products both at the institutional and retail segments.
- The successful candidate would hold a Master’s Degree in disciplines related to Marketing and a track record of success in similar positions.
Method of Application
Applicants who meet the criteria above, should send their applications with updated CV to [email protected]
Note: Only successful candidates will be contacted.