United Biscuits (UB) is a leading international biscuit manufacturer whose baking heritage goes back generations, with many recipes passed down since the 1800s. UB bakes some of the best loved sweet and savoury biscuits and cakes that are household names in their respective markets; supported by a strong culture of innovation to continually develop snack brands. Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Mini Cheddars and Carr’s in the UK, BN, Delacre, Verkade and Sultana in Continental Europe and Haansbro in Nigeria.
As the leading manufacturer and marketer of biscuits in the UK and second largest in the Netherlands, France, Belgium and Ireland, the company owns and operates 16 manufacturing facilities, of which seven are in the UK and has a strong footprint for growth, with products sold in over 130 countries.
UB is owned by Yildiz Holding – The world’s third largest biscuit manufacturer and the largest food and beverage company in Turkey with over 320 brands in 49 different categories. Please visit their website to find out more. (http://english.yildizholding.com.tr/en/)
Regional Manager – Nigeria
Location: Lagos
Job Reference MAS01705
Job description
At United Biscuits we are recruiting for a Regional Manager. The regional manager’s role is to operate independently within nominated international markets, carrying out both a marketing and sales management role with full profit and loss responsibility.
UB International has a strategic objective to generate sales growth for the UB group. This role involves a mix of strategic and trading initiatives. Africa is an emerging region for UBI and so have an increased level of investment and importance.
The role holder will work closely with retailers, distributors, and internal UB functions such as NPD, technical, marketing, finance and customer service.
The role will involve travel within Ecowas and requires an extensive range of skills including dealing directly with retail buyers and managing demanding and professional third party distributors.
Key Responsibilities
To effectively manage and develop both direct retail and third party distributor business partnerships
To achieve annual sales and profit budgets within the nominated region through excellence in distributor and brand management
To develop a joint vision and strategic purpose with UB’s customers and distributors, managing and developing relationships
To understand what delivers UB’s current position in the market and define relevant objectives, strategies and plans
To build and maintain good working relationships with business partners in order to maximise their commitment to UB
To forecast regional sales volume and report performance against plan back to the UBI head office in the UK
To understand, adapt and contribute to the cultural and organisational change (internal and external) demanded by a role in the International department
To take full responsibility of the regional business, driving the sales and marketing agenda but if necessary also coordinating all financial, legal, logistical and supply chain issues
Job Requirements
Required Experience: Not Specified
Desired Courses: Not Specified
Desired Skills and Experience
French Speaking – Essential
FMCG Experience – Essential
Direct sales experience within FMCG – Essential
Proven track record of building relationships, increasing sales, and delivering marketing activities
Experience of managing a region remotely
Degree educated – Essential
Required Behaviours
Performance – Taking personal accountability for delivering the highest standards for your customer and consumer
Ambition – Shows desire for future success and aspires to be the best
Competitiveness – Know the competition and Win
Energy – Apply a positive attitude and execute brilliantly
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