Job Purpose The incumbent will Lead the Marketing Services department for East Africa Markets which includes the Indian Ocean Islands, Horn of Africa and East Africa cluster (Rwanda, Burundi, Tanzania). Key Deliverables
To drive growth by leading the implementation of marketing plans to deliver overall Sales and Financial objectives Support the annual Market planning process
Drive On-time delivery of Key Consumer and Trade Initiatives through effective project management and effective coordination of cross functional teams
Recommend appropriate retail/ customer dialogue strategy meet business objectives using consumer and trade research data
Support the brand Team in the development of effective consumer and Trade Programs and touch point infrastructure, by providing pertinent market insights
Oversee the execution of trade and consumer programmes in-Market in line with trade marketing & distribution strategy
Implement brand programmes in retail touch-points and validate the touch-point infrastructure (e.g., merchandising materials for brand and trade programmes, in-store hardware, non-branded materials)
Resource allocation and effective management of Brand support budget
For respective trade channels, assist in defining objectives, recommend approach (e.g., delivery frequency, call frequency etc).
Propose goals and key performance indicators for trade programme development and track ongoing results
Provide distribution directives to distributors, supporting them in their day-to-day distribution activities Monitor key distribution performance indicators and initiate actions to cover short-term “gaps” in performance and capability thereby maintaining distribution effectiveness.
Lead the tracking and evaluation of Key marketing initiatives to ensure that they meet business objectives and trade cluster requirements
Effectively utilise Market research information to drive width & depth of distribution of strategic brands to grow volume & value share.
Provide support for the demand review process, clarifying trade programmes objectives, activities and schedule
Oversee the management and coordination of marketing services processes and efficiency improvement initiatives to support the delivery of key organisational objectives.
Represent the Marketing services function at monthly Leadership Meetings
Drive the optimisation of an effective and efficient distribution system to meet business objectives
Essential requirements
Bachelor’s Degree in Marketing or equivalent.
Minimum 5 years’ experience within the Marketing function in a FMCG category.
Comprehensive understanding of Trade marketing, customer engagement, account management and trade programme development.
Proficiency in French is an added advantage.
Exceptional inter-personal skills and ability to facilitate and work through diverse teams
Be self driven and able to work with minimal supervision, on multiple tasks
Analytical skills and ability to translate market information into meaningful insights that can be leveraged improve business performance
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.