GBLCAREERS

Location:              Africa (Addis Ababa, Ethiopia)

About Girl Hub

Girl Hub’s mission is to empower the 250 million adolescent girls living in poverty to reach their full potential. Girls are a proven force for change and the catalyst to end global poverty — it’s called the Girl Effect.

When you improve girls’ lives through education, health, safety and economic opportunity, these changes have a positive ripple effect on their families, communities and nations. Our work aims to shift the social norms that hold girls back, and drive better investments that directly benefit girls. Everything we do is based on what girls tell us they need and what will work for them.

Girl Hub is a strategic collaboration between DFID and the Nike Foundation. We currently operate in Rwanda, Nigeria and Ethiopia with Headquarters in London. Girl Hub draws on the expertise of both DFID and the Nike Foundation to deliver results for girls.

About Girl Hub’s work in Ethiopia

The starting point for everything Girl Hub Ethiopia does is to understand what it means to be a girl in Ethiopia. Our research uses engaging and participatory approaches to better understand girls’ lives, aspirations and challenges. We work with policy makers, donors and partners in the private sector, who can deliver large-scale programmes and ensure girls are at the heart of the development agenda in Ethiopia.

About our branded media platform, Yegna

To shift perceptions and behaviour of girls in Ethiopia, Girl Hub has created an innovative youth media brand, Yegna. It consists of a radio drama, talk show and music platform that champion girls and create a national conversation about their potential. The radio drama and talk show address issues such as violence against girls, child marriage, teenage pregnancy and school attendance. Yegna uses female and male role models to shift attitudes and behaviours towards girls. Yegna music drives listeners to the radio drama and talk show. Every song aims to inspire girls and the lyrics send a message about their potential.

Job Summary

Girl Hub Ethiopia (GHE) is looking for a highly creative and strategic thinker to implement innovative, girl-centred insights-gathering projects that will inform Yegna’s brand strategy.

This is a dynamic role working with GHE’s cross-functional team (Brand, Comms, M&L & Girl Specialists) and local / international research partners to unearth, distil and share insights, ensuring that Yegna continues to be a world-class, innovative and effective social communications initiative.

Key Responsibilities:

• Immerse self fully in local culture; be the voice of Ethiopian teen culture in order to inform Yegna’s brand strategy;
• Design innovative, girl-centred research projects in collaboration with the Brand, Monitoring Learning & Results (MLR) and Girl Specialist teams, which will gather insight on Ethiopia teen culture to evolve Yegna’s brand strategy and product development, as well as informing key policy or programming partners;
• Distil research learning into insightful, focused presentations and briefs to share with local and global Girl Hub teams;
• Work with Senior Girl Specialist and Brand Manager for relevant targeting and building of partnerships for Yegna and Girl Hub;
• Work with MLR Senior Manager to ensure that Yegna is informed by a robust Monitoring & Learning framework;
• Co-manage budget with MLR Senior Manager;
• Ensure strategic recommendations from research are fed into the development of Yegna products on an on-going basis;
• Work alongside the MLR team to evidence and articulate Yegna’s ‘Theory of Change’;
• Support continuous learning and innovations in Yegna;
• Lead on specific projects as necessary e.g. Yegna’s mobile platform;
• Capacity-build and manage local teams implementing research to ensure they are equipped to deliver outstanding work for Yegna;
• Manage and capacity-build the Local Insights Coordinator to lead day-to-day projects and achieve set objectives;
• With the Girl Hub Ethiopia senior team, build and develop relationships with key partners to ensure that Yegna and Girl Hub has a strong reputation amongst the development community;
• Work with the Communications Manager to ensure that the storytelling around the Yegna brand platform is authentic and insightful;
• Work as part of a cross-functional integrated management team (alongside Brand, MLR, Communications, Girl Specialists and Country Director) responsible for delivering the Girl Hub Ethiopia strategic work plan.

Key Skills and Qualities

The Insights Manager needs to have demonstrable skill and experience in:

Brand strategy:

Creative brand strategy

Ideally knowledge of behaviour-change and social communication strategy

Consumer insight gathering:

Deep qualitative research design and facilitation

Capacity building:

Experience of managing a cross-functional team, nurturing talent and capacity building

Personal suitability:

Comfortable working face-to-face with adolescent girls and other community members

Willing and able to travel regularly within Ethiopia for work, sometimes under very basic conditions

Flexible and adaptable to different circumstances

Highly collaborative but self-motivated individual

In addition, the ideal candidate should have the following skills and qualities:

• Creative thinker
• Cultural sensitivity and ability to work effectively in multicultural teams
• Curious and perceptive
• Excellent critical analysis and thinking skills
• Strong communication skills, both verbal and written
• Strong leadership and management skills, and collaborative team player
• Excellent project management skills
• Innovative and entrepreneurial
• Resourceful, solution-seeker
• Positive, can-do attitude
• An interest in technology, design and innovation

To Apply:

To apply please go to http://girlhub-jobs.org/vacancies/

Salary:

A competitive salary will be offered, along with pension scheme and 22 days’ annual leave (plus 2 travel days).

Other:

This is an expatriate appointment. Relocation and immigration support will therefore be offered to the successful candidate, which includes: Provision of the first month’s accommodation; a return business flight at the start and end of the contract; one additional R&R flight midway through the contract; comprehensive travel and medical insurance.

Closing Date 05/01/2015