Guinness Nigeria Plc Recruits Trade Reconciliation Executive-Lagos
Guinness Nigeria Plc is a major market for Diageo. It is number 2 in the World for Guinness Foreign Extra Stout (FES) and number 1 for FES In Africa.
A key contributor to the success of the GNPLC strategic plan is an effective Customer Marketing team demonstrating industry leadership- translating trade strategy and brand Game Plans into a world class Commercial plan – winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Dimensions:
Financial
The Trade Reconciliation Executive supports the Trade Development Manager in the effective administration of brand budget
b) Market Complexity
The Trade Reconciliation Executive is to ensure effective activities tracking, measurement and evaluation are done on time and in line with GNPLC standards
Ensures activities are delivered in line with standard time lines and required tools available for the sales force
Purpose of Role
Deliver Sustainable Competitive advantage for GNPlc by:
Supporting the Trade Development Manager to drive the GNPLC commercial agenda; developing strong customer relationship tools that deliver competitive advantage, deploying strong collaboration with internal stakeholders and a deep understanding of customer needs in order to support the Category and Divisional teams toward Brilliant execution in line with annual KPIs.
Supporting in enabling Joint Value creation with customers
Accountabilities
Initiate activity tracking, traffic management and measurement
Collate the quarterly cycle briefs/sales kits development and co-ordinate the deployment processes
Track trade activity / promo reconciliations
Support the category and commercial planning teams
Role Requirements
Reconciliations: Activity reconciliations with third party agency, Divisions (tactical) and OTC
Activity Tracking and Trend Analysis: End to end activity tracking, reporting and evaluation
Activity Planning: Leads the translation of portfolio game plans/activity calendars into GNPlc Central Activity calendar. Ensures activity planning is consistently focused on driving brilliant execution across activity. Drives the commercial planning discipline with category teams and all stakeholders.
Budget Management: Support the work on Advertising & Promotion budget effectiveness and management of Customer Marketing fixed budget.
Qualifications, Experience and Skills Required
A strong track record in field sales
Understanding of all Diageo Way of Selling Capabilities and tools. Strong capability and understanding of Insights, Sales Drivers, Outlet Segmentation and Managing Relationships
Minimum 2 years field experience
Educated to degree level or equivalent
Barriers to Success in Role
Being out of touch with trade, shopper/consumer and field sales due to too much time spent in the office
Inability to collaborate effectively with the category teams and field sales.
Loss of personal integrity.
Inability to properly identify risks, and plan mitigation steps.
Flexible Working Options
Based at Headquarters in Lagos.
Head office maximum 75% of time, in trade minimum 25% of the time.
APPLY NOW
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
No comments yet.
Leave a comment