ROLE PROFILE:
Candidate should have a deep understanding of integrated marketing campaign strategies and tactics and a good knowledge of the ICT industry.
MAJOR DUTIES AND RESPONSIBILITIES:
Develop and price products to suit markets.
Develop products and advertising collaterals, content and material. E.g. Montage, Jingles
Manage the company’s website through content improvement and design.
Strategically coordinate advertising plans.
Provide brand optimization: inclusive of setting up and managing all company’s social media accounts.
Strategically manage company’s internal and external events.
Conduct market intelligence and research activities including investigating trends within the market and competitor activities.
Provide information on budgets of prospective clients( public and private organizations)
Providing answers to questions affecting the company’s products and services to clients.
Quantitative and qualitative analysis of information: using tools and applications such as Microsoft excel and power point to project, forecast, show trends and other useful information.
Advice the Sales/Marketing Division on which market segments to focus on and track how well the product is doing in the market.
Maintain historical data and carry out trend analysis on product acceptability among market segments.
Carry out any other duties as assigned by the management.
ADDITIONAL SKILLS:
Innovative and creative.
The ability to build relationships with clients quickly.
Proven experience in marketing.
Excellent face-to-face and telephone communicator.
Demonstrate success and experience managing major accounts and large contracts.
Good relationships building skills.
Good interpersonal skills.
Ability to research and quickly disseminate information.
Excellent customer service skills.
Excellent skills in business and report writing.
Excellent communicator.
Sound judgment and good business sense.
Analytical and problem-solving skills.
EDUCATION AND QUALIFICATION:
Minimum of bachelors degree in any field
Minimum of 3 years experience in related field
Possession of an MBA or a professional qualification is an added advantage
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