Main Purpose
To ensure outstanding implementation of Brand point of purchase vision at the point of purchase.
Key Responsibilities
Plans activities to achieve set secondary sales & primary sales targets
Set up the field management infrastructure – outlet selection by channels, channel management plans
Put in place the field management organisation – recruitment, training and capability building and key metrics for measurement
Understand the Brand point of purchase vision by channels and develop channel/outlet based implementation plans.
Understand the Channel Plans and develop implementation plans.
Implement point of purchase vision and channel plans – develop key metrics to monitor implementation and final desired output
Evaluating Key Distributors performance against action plan
Conduct performance review against action plans. Network and take actions where inputs are required from the DSR’s with regards to width and depth of availability, assortment and shelving
Understand competitive context and activity and give market feed-back to the Customer Marketing team.
Obtains an agreement for all the categories for the annual, quarterly and monthly targets in the Joint Business Plan
Provides reports and surveillance on competition
Key Skills and Qualification
Bachelor degree in Business Management or Economics
At least 3 years Sales experience
A good sales background of consumer goods is preferred
Customer management and selling essentials
Point of purchase execution and monitoring skills
Development of sales infrastructures and Organisation
Development of Customer/ Channel Investment Strategy
Developing Customer Relationships
Team management and Strong organization capacity
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