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Job Description
The Senior Copywriter is responsible for developing concepts and writes copy across a broad range of projects, from campaigns through to advertising and marketing collateral. The role is responsible for internal and external promotional materials for clients.

RESPONSIBILITIES

Come up with words and verbal content that are used alongside the visual elements
Conceives and executes advertising consistent with the agreed strategy
Constantly Come up with creative and imaginative, and curious about clients’ products or services
Develop concepts and writes copy across a broad range of projects, from advertising campaigns through to advertising and marketing collateral.
Take client’s advertising brief and produces original copy ideas with the objective of capturing the target audience’s attention.
Attend or holding meetings with account executives, at which time the client’s requirements and core messages are discussed.
Gain a deep understanding of the product, target audience and competitor activities in the market.
Explore different ideas and concepts for both the visual and verbal elements in union with the creative team.
Prepare drafts of different initial options for the creative director.
Make changes to the copy until the client is satisfied.
May play a role in coordinating the production phase; booking and liaising with designers, illustrators, printers, photographers and production companies.
Brainstorm ideas and concepts for the visual and words with other members of the creative team
Write various copy options, which may be presented to the client as a story board (a consecutive series of frames depicting the script and drawings that may be used)

Skills and Specifications

Talent, judgment and imagination to create ideas and words for the creation of an advertisement
Knowledge of the mechanics of writing: punctuation, spelling, structure and organization of writing
Schooling in creative writing or conceptual advertising
Previous experience as Copywriter/Associate Copywriter
Portfolio and reel required to demonstrate creative and technical skills
Must have l+ years of experience within an advertising agency setting
Excellent communication skills both written and oral
Computer literate
Team player
Strong problem solving skills and detail oriented
Minimum of a Bachelors degree English, Journalism and Mass communication or equivalent business experience preferred
Minimum of 5 years experience in related field.
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