Our Client is a global leader in the telecommunications and data-services sectors delivering wide range of affordable, high quality and easy to use broadband access and communication services across Africa. Due to expansion & growth, the above position has become vacant.
Job title: Head of Marketing (Opco)
Business Unit: Commercial
Reporting to: Country Manager
Purpose of the position
Lead the commercial team in the implementation of Group Commercial strategy and blueprint to ensure market awareness and attainment of company sales and profitability objectives on an annual and long-term basis.
Responsibilities & duties
PROPOSITIONS
Lead the OPCO commercial team to implement the Group commercial strategy and (launch) blueprint, adapting them to local priorities and circumstances
Understand customer needs and expectations especially in our target markets
Ensure the development, approval and implementation of the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/ promotions, distribution and sales – input to be aligned with OPCO Head of Distribution & Sales, marketing communications)
Develop the OPCO marketing plan (pricing, products, promotions, communication) within the Group framework
Recommend optimal local price plans and promotions
Recommend new products and services for Group implementation
Implement the approved OPCO marketing plan
Gather and report key market and performance indicators
Evaluate product/ tariff/ promotion performance
Develop OPCO’s Customer Base Management/ CRM activities and plans
Define and implement end-to-end go-to-market processes
Provide commercial input into the company long range plan and budget
Analyse and develop new local markets for the organization
Develop and manage the marketing organization in the OPCO
Manage the applicable local and Group governance and approval processes relevant to the marketing function
Ensure the commercial organization behaves with ethics and efficiency
Manage and lead the local marketing team. Conduct regular Continuous Improvement reviews with OPCO marketing team members
Deliver the commercial OPCO P&L (revenues, OPEX, EBITDA) and customer KPIs (e.g. gross/ net adds, churn, activity, usage, ARPU, effective rate per min./ Mb) as per the approved budget
INSIGHTS
Implement the approved set of common approaches and standards (blueprint) to be applied in all OPCOs in order to generate a deep understanding of the local market as well as actionable customer insights enabling superior commercial performance
(1) Market intelligence: competition, socio-demographics, etc.
(2) Market research: recurring (e.g. brand health tracking, customer satisfaction, customer advocacy/ Net Promoter Score, quality of gross adds, churn) and ad-hoc (e.g. focus groups, special topics)
(3) Data mining: recurring (e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special topics)
Implement the Group Insights blueprint in OPCO, adapting it to local priorities and circumstances without compromising on the most important KPIs which must be comparable across market boundaries (i.e. same definition and methodology)
Make sure Insights are not only being generated but also used to drive the business
Develop market research and data mining capabilities in the OPCO, leveraging expertise available in Group and other OPCOs (virtual team/ global Center of Excellence concept)
BRAND EXPERIENCE
Implement the organizations brand identity in such way that the experience is lived “from the inside out” and uniquely recognisable in the local market. Our organization is a global brand with limited scope for local adaptations (as needed to be effective/ loved in the local market but not more than what is absolutely necessary)
Implement the organizations Brand Book in the local market, striking the right balance between global consistency and necessary local adjustments
Deliver the organizations brand experience to key stakeholders in the local market (e.g. internal engagement, PR, social media, institutions)
Ensure the development and implementation of the OPCO’s brand and communication plans which are fully embedded in the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/ promotions, distribution and sales, marketing communications). This includes ATL campaign design and execution, POS materials design and execution, events support and Public Relations/ Corporate Communications support
Manage the relationship with key partners (local advertising and media agencies)
Develop brand and communications capabilities in the OPCO, leveraging expertise available in Group and other OPCOs (virtual team/ global Center of Excellence concept)
Deliver the brand health KPIs
Measure communication performance
Manage the applicable local and Group governance and approval processes relevant to the insights, brand and communications functions
Academic qualifications
University degree in Marketing or related sciences
Additional Masters degree is desirable
Work experience & skills
10 years marketing experience (minimum of 5 years in telecoms); Data Mining
Operational experience; Customer insights / market research
Pricing and Business planning; Brand and communications
Sub-Saharan African experience
Personal qualities & behavioural traits
Leadership skills; Influencing and negotiation skills
Attention to detail; Drive initiatives independently
Analytical and problem solving skills;Enjoys working with numbers
Project Management; Strong process focused mindset
How to apply
Candidates that meet the above specification should please forward CVs to ‘[email protected]’ using ‘Head Marketing’ as the subject of your application.
Application closes 31st July, 2014.
Only experienced and qualified candidates will be shortlisted and invited for an interview.
