Job Number 1984314
Business GE Global Growth Organization
Business Segment Global Growth Organization – Africa
About Us GE (NYSE: GE) works on things that matter. The best people and the best technologies taking on the toughest challenges. Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing. GE works. For more information, visit the company’s website at www.ge.com
Posted Position Title Chief Marketing Officer, GE Africa
Career Level Experienced
Function Marketing
Function Segment Marketing Communications
Location(s) Where Opening Is Available Angola
Kenya
Nigeria
South Africa
City Nairobi
Relocation Expenses Yes
Role Summary/Purpose The SSA Chief Marketing Officer is a key member of the Global Growth Organization (GGO) team. In this role you will demonstrate accountability for marketing functional, business, and broad company objectives. You will own and execute the marketing strategy with the objective to accelerate our growth across the organization. This individual is expected to drive simplification initiatives within area of expertise, be involved in long-term planning, and contribute to the overall growth strategy
Essential Responsibilities
In this role you will:
• Lead and conduct the following activities: utilize market insights and strategy to grow market share; advance the win rate in growth, innovation and new markets to grow revenues and volume; drive go to market activities to grow orders and CM
• Lead customers, industry, and competitor research and analysis to develop strategies to support business growth and profitability
• Understand regional trends and analyze competition to increase sales competitive intelligence
• Ensure that value creation to the customer is properly achieved across P&Ls and segments
• Provide advice and counsel to senior management in support of business strategies
• Actively support BluePrint process, defining mid-term growth strategy, partnering with P&Ls, regions and sales teams. Drive the regional process to facilitate a focus on longer term business planning
• Collaborate and partner with regions, P&L, and global strategic marketing team members to drive marketing excellence, benchmark best practices, etc.
• Continuous focus on sizing up and developing intimate knowledge of the markets and drivers in areas where local GE businesses participate
• Interaction with regional business commercial resources and sales teams
• Sponsor and champion for Experienced Commercial Leadership Program (ECLP) pipeline. Take an active role in hiring, ensuring quality assignments and supporting program requirements for the Global Growth Organization and regional business program members
• Identify, create and lead a local team based on the key problem statement of the region in order to facilitate business growth in the region
Qualifications/Requirements • Bachelor’s degree from an accredited university or college in engineering, business, marketing, or similar field
• 10+ years’ experience in Business Management or Sales/Marketing, R&D or equivalent years of experience in progressive leadership positions
• Proven leadership and ability to orchestrate resources and motivate teams. An inclusive leader who builds a connection to the workforce through personal involvement and trust.
• Excellent influencing skills are critical for success in this position
• Shows strong commercial instincts, tireless research, exact attention to detail and innovative spirit
• Able to deliver insights and alternatives that accelerate and magnify growth
• Executive level presentation skills
• Strong interpersonal, influencing, and leadership skills; proven ability to work well in a matrix environment
• Strong executive presence and experience working with senior management
Desired Characteristics • MBA or Master’s degree in Marketing, Business Administration or related field
• Experience in the [oil & gas/healthcare/power & water/energy management/transportation/aviation/etc.] industry with in-depth knowledge of [industry] market
• Proven track record to deliver on business goals. Demonstrated ability to manage conflicting priorities in a fast-paced environment
• Understanding of customer/marketplace and drivers that influence customer behavior
• Proven ability to influence and drive change through exceptional written and verbal communication skills
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