Job Summary
Assist in the implementation of Events and Sponsorships primarily targeted at the High Value segment. Managing end-to-end processes with extensive marketing experience and a passion for driving results through innovative thinking.
Principal Functions
Identification and reporting of Etisalat related sponsorship trends, best practice case studies and opportunities.
Assist in developing comprehensive integrated proposals and business cases for sponsorship or Etisalat initiatives to the Head, High Value Events & Sponsorship.
Assist in identifying required resources, personnel and funding to execute strategy.
Assist in identification, assessment and evaluation of potential sponsorship properties.
Measure, report and communicate relevant metrics and evaluation to ensure effective measures are applied to existing sponsorship properties ensuring ROI.
Maintain an accurate record update of sponsorship investments and rejections.
Facilitation and management of sponsorship execution for all properties ensuring brand obligations are adhered to by governing bodies, promoter or sponsored bodies and suppliers.
Develop and execute activation plans for new and existing sponsorship assets specifically adding unique value at all event offerings for the target audience.
Engage and manage relevant streams and units for activation requirements ensuring synergy in communication and all deliverables.
End-to-end planning, management and support of events and activations for sponsorship properties in line with agreed processes and procedures.
End-to-end management of all digital applications and platforms for all sponsorship properties.
Perform any other duties as advised by the Head, Corporate Communications, High Value Events & Sponsorships.
Educational Requirements
Bachelor’s degree in any field
Experience,Skills & Competencies
3 – 5 years post NYSC work experience with 3 years in marketing, advertising, brand management or event activation with project management
Team player, exceptional customer service attitude, versatile and able to work in a fast-paced environment
Excellent analytical, written and oral communication and presentation skills
Knowledge and proficiency in Microsoft Office packages and programmes
Ability to plan and manage a working budget
Strategic and creative thinking
Strong research and analytical skills
Strong network of relevant industry contacts
Understanding of digital and social media markets desirable (Mobile Apps, Website Architecture)
Understanding of luxury market desirable
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