General Manager Sales at Fan Milk Plc

General Manager Sales

PURPOSE:

The General Manager of Sales and Marketing is further responsible for development and implementation of sales strategy and setting commercial priorities for Fan Milk PLC.

In the leadership role, the General Manager of Sales and Marketing is responsible for implementing the values of Fan Milk PLC, and based on his understanding of the market and the customer drivers; continuously adapt the Sales and Marketing processes and the Sales and Marketing organization to meet customer and market demands presently and in the future.

PRINCIPAL ACCOUNTABILITIES:
(IPE Factors: Impact & Innovation)

• Plays a leading role in development of the sales and marketing strategy
• Is responsible for the implementation and effective communication of the sales and marketing strategy including key directives and business goals in Fan Milk PLC
• Set sales targets for the sales organisation and ensures sales effectiveness and efficiency
• Prioritise sales and marketing resources ensure that ensure customer requirements is met.
• Define and monitor sales performance in the various sales channels
• Establish and manages strategic business relationships with key account customers
• Establish and manages the sales forecasting
• Drives market research, market intelligence and fact driven competitor analysis
• Leads, manage and develops the Customer Care function
• Drives customer, product and channel analysis and segmentation
• Lead, manage and develops the sales and marketing organisation to meet changes in the business environment and in the market.
• Set and communication key priorities and KPIs to sales and marketing managers.
• Improve efficiencies in cost, productivity and customer service through proactive pursuance of development in technology & systems as applicable locally.
• Execute appointments & dismissals of own direct reports subsequent in cooperation with Human Resource Management subsequent to approval by the Managing Director.
• Organize, coach, challenge, & develop staff within the organization
• Reinforce Fan Milk culture, values and reputation

PERFORMANCE MANAGEMENT
(Key Performance Indicators)

• Revenue
• Cost of sales
• Customer Satisfaction
• Organizational Management and Development
• New business

CRITICAL QUALIFICATIONS/SKILLS/EXPERIENCE
(IPE Factor: Knowledge)

The ideal candidate:

• Is a leader of others with the ability to lead, motivate and engage a team across many locations
• Is a person who has an outgoing and convincing personality, with a sense of urgency, who can communicate at all levels and persuade key stakeholders in to the right course of action
• Is driven by his/her desire to perform
• Has excellent entrepreneurial and commercial awareness
• Has financial acumen
• Possesses a high degree of assertiveness across cultural and educational diversity

The ideal candidate has:

• Good knowledge of the FMCG market.
• Insight in the Food market and market drivers
• Experience with structured approach to customer relationship management.
• Negotiation Skills.

The ideal candidate has previously:

• Successfully delivered on set targets in dynamic and changing environments
• Developed new business on the back of existing investments and capabilities
• Worked in the FMCG  industry
• Worked in West Africa or other African countries

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