Head, Public Relation at Airtel Nigeria
Airtel Nigeria is currently recruiting for the position of Head, Public Relation
JOB CODE: 1028
POSITION TITLE
Head, Public Relation
REPORTING TO :
Director, Corporate Communications & CSR
LOCATION: Lagos, Nigeria
JOB PURPOSE:
Build and sustain positive brand reputation & company image, managing stakeholders expectations (staff, the Media, Regulators, Government, etc) and providing support for marketing & sales activities as well as generating sales lead.
Manage relationship with the media, Business Partners and third party agencies and making the brand a more visible brand through increased share of voice, share of space and ultimately stimulating increased share of pocket
PRINCIPAL ACCOUNTABILITIES
EXPECTED END RESULTS
MAJOR ACTIVITIES
Public Relations Strategy implementation
Assist in developing and implementing a Strategy for PR which will form part of the overall Divisional Strategy required for growing the Brand.
Develop Regional PR Strategy &Programmes for the company in line with the recent changes in the Regional Structure.
Act as adviser to the Director, Corporate Communications on the role of communication and PR in building and managing the reputation of the company.
Implement Strategies for managing the company’s brand awareness and perception through the media.
Lead the communication sub-group in the cross-functional team during crisis management
Media Relationship Strategy & Gen Relationship Mgt
Develop strategies for managing relationships with the media
Supervise the management of Airtel’s relationship with the Media.
Assist in managing strategic alliances with 3rd party organizations to leverage company’s activities
Ensure high visibility for the Airtel brand by ensuring media coverage for the company’s activities
Act as Airtel’s second line spokesman in responding to media enquiries and ensuring the company’s views are clearly expressed in news reports concerning the company.
Liaise synergistically with other departments in projecting the company’s strategies, plans and objectives, in line with its vision, mission and values
Consumer Affairs Management
Develop and implement an effective Consumer Affairs leveraging roadmap, providing high visibility for company’s products, services and promotions.
Assist in developing PR initiatives to support every sponsorship property
Ensure PR mileage for the brands as part of the overall
communication and perception management strategy
Plan PR campaign and leverage sponsored assets to create positive perception for the company
PR Campaign Management
Ensure that all PR transactions, Agreements, and activities are processed and approved in accordance with the company Delegation of Authority and policies and procedures before committing the company.
Ensure that all expenditure on PR are within budget and documented
Ensure team work and mutual cooperation by sharing information via meetings
Coordinate Regional PR activities
Coordinate weekly PR reports or feedback to Management
Liaise with the company’s PR consultants for corporate communications purposes.
Provide environmental monitoring, intelligence, analysis and feedback services to the Head, Corporate Communications.
Advise on public speaking opportunities and assist in the preparation of speeches and presentations for same
Public Affairs, Advocacy & Regulatory Communications
Provide communications support for key Regulatory activities
Liaise with Regulatory, understand company’s position on regulatory matters and provide media support for regulatory agenda including adoption of Mobile Number Portability, SIM Card Registration, etc
Assist in providing communications support for litigation and other legal issues.
Provide media support for HR Employee Perception Management
Digital Communications Management & New Media
Manage the analysis of social conversations and digital programs to determine if Airtel is reaching and engaging audiences in these fast-growing communities
Manage online communities and ensure publicity for company’s activities across digital platforms
Manage personal engagement with customers using relevant social media platforms
Ensure social conversations are positive and favourable to the Airtel brand
Identify and build relationship with opinion leaders, influential bloggers, etc
Manage crisis and clarify issues relating to the company’s brand’s name, products, services, etc
Reporting
Manage the collation of weekly media coverage reports
Manage environmental monitoring through print and electronic media scan
Manage and Evaluate the effectiveness of communication Plan & Execution and reporting of results
Manage the review and evaluation of PR campaigns
Publications
Manage all company publications and corporate communications.
management
Edit and produce relevant company magazines to keep staff & other stakeholders informed
Educational Qualifications
A minimum of Second Class Upper Degree in Mass Communication or social sciences, or any related field of study such as business or arts
Membership of the Public Relations Institute (NIPR) is obligatory.
Masters in Business Administration/Corporate Communications and Reputation Management or relevant discipline would be preferred
Relevant Experience
A minimum of 7 years post-graduation experience, three of which must be in Public Relations in FMCG/Telecommunications Company.
Experience in journalism and Public Affairs highly desirable
A very broad understanding of the Telecommunications/ cellular industry
Proven track record of completing major PR Campaign planning process
Wide-ranging contacts in the media and the public are crucial
Personal Characteristics & Behaviours
Excellent leadership and communications skills
Excellent flair for writing and public speaking
Excellent media network and very deep knowledge of the media
High ethical, moral and professional integrity
Fluency in English at business level.
Personal business effectiveness
Ability to travel locally and internationally at short notice
Adaptable, accountable and passionate
Ability to work under Pressure and for long hours
Imaginative, creative and innovative
Excellent interpersonal skills
Passion for customers
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